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Welcome To WETALKtoday Sandra Tedford is the founder of WETALKtoday. WETALKtoday provides social media solutions for small business owners including social media management tools, applications, news, tips and information. Sandra is also a blogger and inbound marketing consultant.
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Latest posts by stedford12 (see all)

How To Create An Effective Content Strategy

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How To Create An Effective Content Strategy

You’ve probably heard the saying less is more. That’s certainly becoming true when it comes to producing content.  The key is creating content that is effective, engaging and draws a crowd rather than creating more content.   Content is extremely relevant and it’s at the heart of why we share via Social Media.Every active user on Social Media is engaging in content sharing.  Why is this important? Whether you’re a large retailer, small business or individual user, the most interesting content gets noticed, liked,...

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5 Ways Partnerships Can Help You Develop Digital Assets

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5 Ways Partnerships Can Help You Develop Digital Assets

Partnerships make the world go round and round. You need partnerships to help your individuality and name to catch fire even without the Internet.  You can’t have a business conversation without considering the Internet in some way and no one thrives without partnerships in the digital asset space. As I teach, coach, and preach to job seekers, the same themes resonate over and over again in my clients’ success stories. Their digital portfolio as a whole and the connections he/she established in validating core competencies through...

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Want More Customers? 5 Things You Need To Get Them

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Want More Customers? 5 Things You Need To Get Them

She was hot and mad because she had to wait. My client recently told me about a customer who was ticked off  because she had to wait in line to check out to buy a gift certificate. I said “How many people were in front her?” One person.  She didn’t want to wait. Our system is too slow. It’s a mess. So then I asked, “how long did she have to wait?” About two minutes. Really?? I was amazed.  Amazed at the level of the human ego. However, there is something to be said about small businesses offering good...

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Why Your Name is a Valuable Digital Asset

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Why Your Name is a Valuable Digital Asset

Did you know your name is a valuable digital asset? More importantly your personal domain name is a digital asset you should add to your online portfolio. It’s likely more than one person on this earth shares your first and last name, which is all the more reason to purchase your domain name. You don’t have to be a household name in order for purchasing your domain name to make sense.  Even if you never have the chance to walk the red carpet or become a famous celebrity, owning your name may be worth more than gold. What would you do if...

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How to Boost Your LinkedIn Profile Visibility

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How to Boost Your LinkedIn Profile Visibility

Our society has grown increasingly visual in a short amount of time.   I’m sure this is not a surprising revelation for you. People are more drawn to images and according to blogger Jeff Bullas , images “are becoming  the universal language”, helping to drive engagement on  social platforms as Facebook, Instagram and Pinterest. LinkedIn is also taking advantage of this growing trend, by revamping its LinkedIn Home Page, giving users more opportunities to boost their visibility on the site. LinkedIn Home gives you a glimpse...

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5 Ways to Optimize Your Profile on LinkedIn

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5 Ways to Optimize Your Profile on LinkedIn

New Years resolutions tend to offer most people a sense of renewed hope and the opportunity to start over.  Whether it’s starting a new investment plan, or restarting an old one.  New year’s resolutions can mean a fresh start or a new beginning. Planning is essential when beginning any type of investment. It’s important to decide what you want your return on investment to look like, whether you’re investing time, money or some other resource. Perhaps you’re goal is to reach 1000 Facebook likes or generate 5 new...

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How To Build Digital Assets for Your Online Portfolio

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How To Build Digital Assets for Your Online Portfolio

We often hear a lot about investing as it relates in monetary terms.  However, there’s nothing more valuable than investing in your career by building an online portfolio.  Especially when your investment efforts have the potential to yield a high return.  One way to invest in “You” online is by developing digital assets.   What Are Digital Assets? Wikipedia defines Digital Assets as “any item of text or media that has been formatted into a binary source that includes the right to use it”.  As with any...

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How to Leverage LinkedIn Solutions For Your Business

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How to Leverage LinkedIn Solutions For Your Business

I’m really loving LinkedIn these days.  I have to admit, LinkedIn has really stepped it up in terms of providing tools to engage users. LinkedIn solutions for content sharing, following thought leaders and leading brands is a great incentive to stay a little longer on LinkedIn pages. Did you know LinkedIn is considered a highly reputable  website? It’s more than a recruiting tool or a way to read about your connections credentials. LinkedIn is a resource for learning more about interesting people, business and your industry....

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Top Ten Reasons to Build An Online Portfolio

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Top Ten Reasons to Build An Online Portfolio

One of the things I love about Social Media is the opportunity it creates for people to express who they are online. Anyone can develop their own personal brand and create an online presence that will help them in business and personally. Let’s face it. Everyone is in the business of selling. Much like the reality stars who’ve risen to fame for reasons most of us are still trying to figure out. I’m speaking of the Kardashians, American Idol (ok this one I get) and The Housewives of pick your favorite city. As a business owner you’re...

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Making Social Media Part of Your Business Strategy

Posted by on in Social Media Marketing | 2 comments

Making Social Media Part of Your Business Strategy

Finding the right social media solution for your business has more to do with your core business goals than it does with marketing. As I mentioned in a previous article as Social Media matures politicians will have to do a lot more to engage and connect with voters. Regardless of who won the election, there are a some valuable lessons to be learned from watching the Obama Campaign in regards to their approach to Social Media.   In 2008, political candidates used social media to engage  voters. In 2012, it was taken a step further as data...

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